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BLACKPINK's Lisa has launched a new single 'SaWaDiKa' that prominently features quintessentially Thai imagery including Muay Thai and tuk-tuks, continuing her tradition of celebrating her Thai heritage in global pop releases.
Thailand has secured a 30-day visa exemption for Indian tourists to capture the lucrative wedding and celebration market, targeting 2.7 million arrivals by 2027 as competition from Vietnam, Malaysia and Singapore intensifies.
Thailand is introducing a domestic tourism subsidy programme worth 1.75 billion baht in September, alongside a proposed fee on foreign visitors to finance tourism site development, visitor protection, and environmental restoration across the kingdom.
Thailand attracted 17.36 million foreign tourists between January and mid-July 2024, generating 838.73 billion baht in revenue. While arrivals fell 3.05% year-on-year, recent weeks show strong recovery momentum led by Chinese and Malaysian visitors.