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China welcomed 35 million foreign tourists in 2025, surpassing pre-pandemic levels for the first time. Visa-free entry for 50 countries and aggressive social media marketing campaigns have driven the recovery, positioning China as a major travel destination.
Mexico attracted three million international visitors during the 2026 FIFA World Cup, surpassing pre-event projections and generating approximately RM13.89 billion in economic activity across Mexico City, Guadalajara, and Monterrey.
Melaka has achieved four Malaysia Book of Records recognitions in tourism within three years. Chief Minister Ab Rauf Yusoh says the latest achievement signals creative momentum and aims to translate record-breaking into lasting economic benefits for residents.
Japanese summer holiday travel is projected to decline 8.8 per cent to 2.17 million trips, the first drop since the pandemic recovery. The weak yen and soaring aviation costs are pushing consumers toward cheaper regional destinations.